Accommodation partners can obtain the Travel Sustainable badge by implementing a combination of sustainable attributes that add up to an impact score that exceeds the location-specific threshold for their destination. This model creates a level playing field for a wide range of accommodation partners to be recognized for their sustainability efforts. The Travel Sustainable badge and its methodology have been independently verified by the Travalyst IAG, and continue to be developed with further consultation and advice from GSTC, ensuring travelers can trust that the model and impact of the practices being put in place are sound. Additionally, the model corrects for a property’s size as all impacts are calculated per guest room, ensuring accommodations are reasonably assessed, regardless of their scale. So the relative importance of attributes is location-dependent. For example, water-reducing measures in an area prone to droughts and saving plastics in a region where waste management systems are underdeveloped are weighted as being more impactful. The accommodation’s location and size are also considered, improving the accuracy and applicability of the Travel Sustainable badge among the large variety of ’s accommodation partners.Īs the goal is to create a universally applicable and recognizable standard together with Travalyst, the model must take into account that operating sustainably has a different meaning in different geographic regions. While this assessment is impact-based, not only environmental and social impacts are considered when determining their relative weight in the model.
As the aim is to identify properties that offer guests a truly sustainable experience, Sustainalize developed a robust methodology that assesses the relative importance of these 32 sustainable practices.
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